SeenLabs Resources

Playbooks, market data and hardware manuals

The playbooks, research and documentation SeenLabs publishes on this site: four long-form projects and six product guides, free to read without a login. Pick by what you are trying to do.

Playbooks 2 playbooks

Long, practical pages for people trying to make money with screens. Both work in the browser — you fill in numbers and answer questions, and the page responds.

For fleet operators
Rooftop LED Advertising — Fleet Operator Playbook
Twelve sections on running rooftop LED as a media business: what the US market actually looks like, city permit rules, the three measurement layers agencies ask for, rate cards, advertiser targets, cold-email scripts and a 6-month launch plan. The intake questionnaire and revenue calculator run on the page.
$150–500
Rate card / vehicle / 4 wks
6–12 mo
Hardware payback
12
Sections
For host-city venues
FIFA World Cup 2026 — Business Playbook
What 104 matches over 39 days does to bars, restaurants, hotels, retail, fleets and pop-ups in the eleven US host cities. City-by-city match counts and fan languages, a 90-day preparation checklist, a 5-question readiness quiz, and a free PDF with no email required.
104
Matches in 39 days
11
US host cities
$280M
Projected F&B spend

Research & data 1 report

Figures you can quote, each one labelled with where it came from. Most name a research firm; a few are marked as aggregated industry surveys, and the methodology note says which. Written for people sizing the market, briefing a board, or looking for a citation.

For analysts and writers
Digital Signage Statistics 2025
Market size, ROI, consumer behaviour and adoption figures, each one showing its source and a short note on what it means. Sources are ranked Tier 1 and Tier 2, and the methodology says which numbers are aggregated. Last updated December 2025.
$28.83B
Global market 2024
8.1%
CAGR to 2030
50+
Statistics
12
Tier 1 + Tier 2 sources

Video course 1 course

Watch instead of read. Short episodes on one operational problem each, with the written version linked from every card.

For QSR and retail operators
The Digital Friction Matrix
Where digital operations quietly lose money: kiosk pop-ups that cancel orders, menu slides timed wrong for dinner, frozen screens nobody reports, hardware that no longer matches between sites. Each episode opens in a player on the page and links to the article it came from.
37
Episodes published
4–6 min
Per lesson
Free
No signup

Product guides 6 guides

A different job from everything above: documentation for people who already own the hardware and need it working today. Nothing here is market reading.

SeenLabs guides for installers and operators

Documentation

Two hardware families — displays that stay in one building, and the LED sign that rides on a car roof. Each guide covers one job start to finish: mount it, get it online, load content, fix it when it stops playing.

Open the guides hub

Not sure which page you need?

Tell us what you are working out — a rate card for a fleet, a plan for match nights, a number for a report, or a screen that will not play a file. We will point you at the right page.

[email protected] Talk to SeenLabs