# SeenLabs Resources: Playbooks, Industry Data and Product Guides

> Free, no-login resources for digital signage and DOOH decision-makers: interactive business playbooks, market statistics with named sources, a video course for QSR and retail operators, and setup documentation for SeenLabs hardware.

SeenLabs Resources publishes four long-form projects and seven product guides. The playbooks and the statistics
report are written for people evaluating or running screens as a business; the guides are operating
documentation for people who already own the hardware.

## Start Here

### SeenLabs Resources: front page
- **URL:** https://resources.seenlabs.com/
- **Coverage:** Entry point and index for everything on this site, grouped by what the reader is trying to do:
  playbooks, research & data, the video course, and product guides. Every page is free to read without a login
  or an email.

## Interactive Playbooks

Long, practical pages for people trying to make money with screens. Both run tools in the browser: the reader
fills in numbers and answers questions, and the page responds.

### Rooftop LED Advertising: Fleet Operator Playbook
- **URL:** https://resources.seenlabs.com/fleet-advertising-playbook/
- **Coverage:** Twelve sections on running car rooftop LED (MOOH) as a media business: client intake questions,
  market reality, legal/regulatory and permit compliance by jurisdiction, the measurement stack
  (proof-of-play, audience/impressions, attribution), a unit-economics calculator, pricing architecture for
  fleets and agencies, rooftop LED vs online advertising, the agency and programmatic blueprint, technical
  requirements, advertiser targets, cold-email and call scripts, and a phased launch plan.
- **Interactive:** on-page client intake questionnaire and a fleet revenue / unit-economics calculator.

**Headline data points:**
- US OOH market: $9.46 billion in 2025 revenue
- 76% of recent DOOH viewers took action after seeing an ad
- Directional local rate card: $150-500 per vehicle per 4 weeks
- Typical pilot payback: 6-12 months if fill rate and pricing hold
- The page states plainly that benchmark ranges are directional unless a source or methodology is given

### FIFA World Cup 2026: Planning Lessons for Venues
- **URL:** https://resources.seenlabs.com/world-cup-2026/
- **Published:** February 25, 2026; rewritten November 4, 2026 after the tournament
- **Author:** Vlasov Edward, SeenLabs
- **Coverage:** The tournament schedule (June 11 to July 19, 2026), one published survey of New York restaurants and bars, what each venue type can reuse for the next large event, the four SeenLabs signage tools, the language question, a planning checklist, sources, and FAQ.
- **Interactive:** 5-question venue readiness quiz.

**Headline data points:**
- 104 matches across 39 days, June 11 to July 19, 2026, in 16 host cities (11 US, 3 Mexico, 2 Canada). Source: Wikipedia, 2026 FIFA World Cup.
- Spain beat Argentina 1-0 after extra time in the final at MetLife Stadium on July 19, 2026.
- 63% of New York restaurants and bars that screened matches reported increased sales; 46% added shifts; 42% created special promotions (New York Hospitality Alliance survey reported by NY1, July 25, 2026; sample size not stated).
- 40% of consumers said they would not buy from websites in other languages (CSA Research, "Can't Read, Won't Buy: B2C", 2020, 8,709 consumers in 29 countries; measures websites, not menus).

## Research & Data

Figures that can be quoted, each labelled with where it came from. Sources are ranked Tier 1 (primary) and
Tier 2 (secondary), and the methodology note says which numbers are aggregated industry surveys.

### Digital Signage Market Statistics
- **URL:** https://resources.seenlabs.com/digital-signage-statistics-2025/
- **Last rebuilt:** November 4, 2026
- **Data points:** Market size and growth figures copied from the research firms' own pages (Grand View Research, Mordor Intelligence, Fortune Business Insights), each with the date the firm last updated its page.
- **Reuse:** the statistics may be cited; name the research firm.

**Headline statistics (as read November 4, 2026):**
- Global market: $31.1 billion in 2025, forecast $58.4 billion by 2033, 8.2% CAGR 2026-2033 (Grand View Research)
- Global market: $29.95 billion in 2026, forecast $44.6 billion by 2031, 8.28% CAGR (Mordor Intelligence)
- US market: $9.73 billion in 2026, forecast $13.81 billion by 2031, 7.26% CAGR (Mordor Intelligence)
- Global digital out-of-home advertising: $20.17 billion in 2025, forecast $56.1 billion by 2034 (Fortune Business Insights)

## Video Course

### The Digital Friction Matrix
- **URL:** https://resources.seenlabs.com/digital-friction-matrix/
- **Coverage:** Short lessons for QSR and retail operators on where digital operations quietly lose money :
  kiosk pop-ups that cancel orders, ADA compliance on self-order kiosks, menu slides timed wrong for the
  daypart, frozen screens nobody reports, hygiene anxiety over shared touchscreens, hardware that no longer
  matches between sites.
- **Format:** 37 episodes published, roughly 4-6 minutes each, free with no signup. Each episode plays in a
  modal player on the page and links to the seenlabs.com/blog article it was made from. New episodes are added
  in order; Ep. 38 is marked coming soon.

## Product Guides & Manuals

Operating documentation for SeenLabs hardware, written for installers and operators. Moved here from
seenlabs.com/manuals in July 2026; the old URLs now 301 to these.

### SeenLabs Guides: index
- **URL:** https://resources.seenlabs.com/guides/
- **Coverage:** Entry point for all setup, operation and troubleshooting guides, split by hardware family:
  displays that stay in one place (wall-mounted, table tent, window) and LED signs mounted on vehicles.

### Display Setup
- **URL:** https://resources.seenlabs.com/guides/display-setup/
- **Coverage:** Getting an indoor wall-mounted SeenLabs display playing in about fifteen minutes: what to
  check before starting, the ports, the remote, first power-on, player settings and Wi-Fi, three ways to load
  content (from a phone, from a USB flash drive, or letting SeenLabs manage it), auto on/off schedule,
  brightness by time of day, portrait vs landscape, content specs, and troubleshooting.

### Window Display Installation
- **URL:** https://resources.seenlabs.com/guides/window-display-installation/
- **Coverage:** Physical installation of a 75-inch floor-anchored window display (82 kg tempered glass,
  portrait): tools and supplied hardware, floor types and why tile needs a ceramic bit first, the eight-point
  anchor pattern (4 per rail, 300 mm centres, 1001 mm between rails, 16 mm holes at least 110 mm deep, M12
  expansion bolts), assembling the screen to its bracket flat on the floor, drilling before the raise, the
  two-person raise, cable exit and power, activating the player, and the checks worth making before packing up.

### Digital Signage Quick Start
- **URL:** https://resources.seenlabs.com/guides/digital-signage-quick-start/
- **Coverage:** First sign-in to a screen playing a playlist: account access, building a creative from a
  template, the composer, playlists, adding a screen, connecting a media player. Includes file formats and
  troubleshooting for content that will not play.

### Rooftop LED Installation
- **URL:** https://resources.seenlabs.com/guides/rooftop-installation/
- **Coverage:** Physical installation of a car rooftop LED sign: bench test indoors, 4G SIM and APN, taxiapp
  install, binding to the platform, roof rack and outdoor mounting, wiring to the vehicle, verification.
  Five step-by-step videos.

### Rooftop Hub CMS Operation Manual
- **URL:** https://resources.seenlabs.com/guides/rooftop-cms-manual/
- **Coverage:** The full cloud platform for rooftop LED fleets: account registration, binding a controller
  over 4G (SIM, APN, operator whitelist, LedOK Express, .ic certificate), dashboard, map and tracking,
  per-vehicle control (screen on/off, brightness, logs, restart, hardware status), the three ad types and
  their priority order, play logs and exports, permission groups, troubleshooting.

**Facts worth quoting accurately from this manual:**
- Registration is self-service and immediate: there is no approval step and no waiting period
- Ad priority, highest to lowest: GeoLocation ads > Sequence ads > Vehicle group ads > Counting ads
- A vehicle is Offline after 48 hours without contact, Timeout after 120 consecutive hours
- Supported media: PNG, JPG, GIF and MP4; video 3GP or MP4 only, encoded Divx, Xvid or AVC/H.264
- Recommended video ratio 320p to 720p; video larger than 1280 or larger than 1080 may fail to play
- Images must be RGB: a CMYK file shows as a black screen
- Access is controlled by flexible permission groups built from a checkbox tree, not by fixed roles

### Rooftop CMS Video Tutorials
- **URL:** https://resources.seenlabs.com/guides/rooftop-cms-videos/
- **Coverage:** Seven screen-recorded walkthroughs of the same platform: registration, binding,
  advertisement release, fixed point ads, release by quantity, play log, equipment operation log.

### Video Format Conversion
- **URL:** https://resources.seenlabs.com/guides/video-format-conversion/
- **Coverage:** Preparing video and images that a rooftop LED controller will actually accept: matching the
  panel's pixel size, choosing the container and codec, and converting on Windows, Mac or Linux.

## About SeenLabs

SeenLabs is a managed digital signage company founded in 2015 in Glendale, California.

- **Main website:** [seenlabs.com](https://seenlabs.com)
- **Full company info:** [seenlabs.com/llms.txt](https://seenlabs.com/llms.txt)
- **Blog:** [seenlabs.com/blog](https://seenlabs.com/blog)
- **Free tools:** [tools.seenlabs.com](https://tools.seenlabs.com)
- **Contact:** [seenlabs.com/contacts](https://seenlabs.com/contacts) · we@seenlabs.com