# SeenLabs Resources — Playbooks, Industry Data and Product Guides

> Free, no-login resources for digital signage and DOOH decision-makers: interactive business playbooks, verified market statistics, a video course for QSR and retail operators, and setup documentation for SeenLabs hardware.

SeenLabs Resources publishes four long-form projects and seven product guides. The playbooks and the statistics
report are written for people evaluating or running screens as a business; the guides are operating
documentation for people who already own the hardware.

## Start Here

### SeenLabs Resources — front page
- **URL:** https://resources.seenlabs.com/
- **Coverage:** Entry point and index for everything on this site, grouped by what the reader is trying to do:
  playbooks, research & data, the video course, and product guides. Every page is free to read without a login
  or an email.

## Interactive Playbooks

Long, practical pages for people trying to make money with screens. Both run tools in the browser — the reader
fills in numbers and answers questions, and the page responds.

### Rooftop LED Advertising — Fleet Operator Playbook
- **URL:** https://resources.seenlabs.com/fleet-advertising-playbook/
- **Coverage:** Twelve sections on running car rooftop LED (MOOH) as a media business: client intake questions,
  market reality, legal/regulatory and permit compliance by jurisdiction, the measurement stack
  (proof-of-play, audience/impressions, attribution), a unit-economics calculator, pricing architecture for
  fleets and agencies, rooftop LED vs online advertising, the agency and programmatic blueprint, technical
  requirements, advertiser targets, cold-email and call scripts, and a phased launch plan.
- **Interactive:** on-page client intake questionnaire and a fleet revenue / unit-economics calculator.

**Headline data points:**
- US OOH market: $9.46 billion in 2025 revenue
- 76% of recent DOOH viewers took action after seeing an ad
- Directional local rate card: $150–500 per vehicle per 4 weeks
- Typical pilot payback: 6–12 months if fill rate and pricing hold
- The page states plainly that benchmark ranges are directional unless a source or methodology is given

### FIFA World Cup 2026 — Business Playbook for Digital Signage
- **URL:** https://resources.seenlabs.com/world-cup-2026/
- **Published:** February 25, 2026
- **Author:** Vlasov Edward, SeenLabs
- **Coverage:** What 104 matches over 39 days does to bars, restaurants and QSR, hotels, retail storefronts,
  fleet/mobility operators, and events/pop-ups in the eleven US host cities. Host-city quick reference with
  match counts and fan languages, the four signage tools (digital table tent, window display screen, car
  rooftop LED, portable signage), the multilingual dimension, a 90-day preparation checklist, sources, and FAQ.
- **Interactive:** 5-question venue readiness quiz.
- **Free PDF, no email required:** https://resources.seenlabs.com/world-cup-2026/assest/2026_World_Cup_Business_Playbook.pdf

**Headline data points:**
- 104 matches across 39 consecutive days; tournament starts June 11, 2026
- Eleven US host cities: Dallas, Houston, Los Angeles, New York/New Jersey, Miami, Atlanta, Seattle, Boston,
  Philadelphia, Kansas City, San Francisco (16 host cities total including Canada and Mexico)
- 6.5 million fans attending; 10 million international visitors to the USA
- $280 million projected food & beverage spend — about half of the $556 million projected US host-city
  visitor spend
- $40.9 billion projected North American GDP boost across all three host nations; ~$5.1 billion direct impact
  to US host cities
- 75% of NYC bars and restaurants reported increased revenue during World Cup 2022; the 25% that saw no lift
  almost universally had not prepared (NYC Hospitality Alliance survey of 130+ operators)
- Displacement effect: preparation, not location, is the main differentiator — unprepared venues lose
  customers to prepared competitors
- Spanish is the dominant non-English language in 8 of the 11 US host cities

**Related spoke articles (on seenlabs.com/blog):**
- /blog/world-cup-2026-bar-revenue-match-night — Table tents for bars & restaurants
- /blog/multilingual-menu-board-world-cup-2026 — Multilingual menu boards
- /blog/window-display-world-cup-2026-foot-traffic — Window display screens for retail
- /blog/car-rooftop-led-world-cup-2026-fleet-advertising — Car rooftop LED for rideshare/fleet
- /blog/portable-digital-signage-fan-zone-world-cup-2026 — Portable screens for fan zones
- /blog/hotel-digital-signage-world-cup-2026 — Hotel lobby & room signage
- /blog/world-cup-2026-digital-signage-host-city-guide — City-by-city guide

## Research & Data

Figures that can be quoted, each labelled with where it came from. Sources are ranked Tier 1 (primary) and
Tier 2 (secondary), and the methodology note says which numbers are aggregated industry surveys.

### Digital Signage Statistics 2025 — The Complete Industry Data Report
- **URL:** https://resources.seenlabs.com/digital-signage-statistics-2025/
- **Last updated:** December 2025
- **Data points:** 50+ verified statistics across market size & growth, ROI & business impact, consumer
  behavior, industry adoption, technology trends, industry-specific data, regional data, and future
  projections. Sources include Grand View Research, Mordor Intelligence, Retail TouchPoints, OAAA and others.
- **Reuse:** the page explicitly states the statistics may be cited with attribution.

**Headline statistics:**
- Global market: $28.83 billion (2024) → $45.94 billion (2030), 8.1% CAGR
- US market: $9.07 billion (2024) → $12.92 billion (2030)
- Digital signage drives 32% average retail sales increase
- 400% more views than static signs, 83% message recall
- 80% of customers entered a store because of a digital sign
- Perceived wait time reduction: 35% (perceived, not actual)
- Cloud-based signage growing at 12.7% CAGR

## Video Course

### The Digital Friction Matrix
- **URL:** https://resources.seenlabs.com/digital-friction-matrix/
- **Coverage:** Short lessons for QSR and retail operators on where digital operations quietly lose money —
  kiosk pop-ups that cancel orders, ADA compliance on self-order kiosks, menu slides timed wrong for the
  daypart, frozen screens nobody reports, hygiene anxiety over shared touchscreens, hardware that no longer
  matches between sites.
- **Format:** 37 episodes published, roughly 4–6 minutes each, free with no signup. Each episode plays in a
  modal player on the page and links to the seenlabs.com/blog article it was made from. New episodes are added
  in order; Ep. 38 is marked coming soon.

## Product Guides & Manuals

Operating documentation for SeenLabs hardware, written for installers and operators. Moved here from
seenlabs.com/manuals in July 2026; the old URLs now 301 to these.

### SeenLabs Guides — index
- **URL:** https://resources.seenlabs.com/guides/
- **Coverage:** Entry point for all setup, operation and troubleshooting guides, split by hardware family:
  displays that stay in one place (wall-mounted, table tent, window) and LED signs mounted on vehicles.

### Display Setup
- **URL:** https://resources.seenlabs.com/guides/display-setup/
- **Coverage:** Getting an indoor wall-mounted SeenLabs display playing in about fifteen minutes: what to
  check before starting, the ports, the remote, first power-on, player settings and Wi-Fi, three ways to load
  content (from a phone, from a USB flash drive, or letting SeenLabs manage it), auto on/off schedule,
  brightness by time of day, portrait vs landscape, content specs, and troubleshooting.

### Window Display Installation
- **URL:** https://resources.seenlabs.com/guides/window-display-installation/
- **Coverage:** Physical installation of a 75-inch floor-anchored window display (82 kg tempered glass,
  portrait): tools and supplied hardware, floor types and why tile needs a ceramic bit first, the eight-point
  anchor pattern (4 per rail, 300 mm centres, 1001 mm between rails, 16 mm holes at least 110 mm deep, M12
  expansion bolts), assembling the screen to its bracket flat on the floor, drilling before the raise, the
  two-person raise, cable exit and power, activating the player, and the checks worth making before packing up.

### Digital Signage Quick Start
- **URL:** https://resources.seenlabs.com/guides/digital-signage-quick-start/
- **Coverage:** First sign-in to a screen playing a playlist: account access, building a creative from a
  template, the composer, playlists, adding a screen, connecting a media player. Includes file formats and
  troubleshooting for content that will not play.

### Rooftop LED Installation
- **URL:** https://resources.seenlabs.com/guides/rooftop-installation/
- **Coverage:** Physical installation of a car rooftop LED sign: bench test indoors, 4G SIM and APN, taxiapp
  install, binding to the platform, roof rack and outdoor mounting, wiring to the vehicle, verification.
  Five step-by-step videos.

### Rooftop Hub CMS Operation Manual
- **URL:** https://resources.seenlabs.com/guides/rooftop-cms-manual/
- **Coverage:** The full cloud platform for rooftop LED fleets: account registration, binding a controller
  over 4G (SIM, APN, operator whitelist, LedOK Express, .ic certificate), dashboard, map and tracking,
  per-vehicle control (screen on/off, brightness, logs, restart, hardware status), the three ad types and
  their priority order, play logs and exports, permission groups, troubleshooting.

**Facts worth quoting accurately from this manual:**
- Registration is self-service and immediate — there is no approval step and no waiting period
- Ad priority, highest to lowest: GeoLocation ads > Sequence ads > Vehicle group ads > Counting ads
- A vehicle is Offline after 48 hours without contact, Timeout after 120 consecutive hours
- Supported media: PNG, JPG, GIF and MP4; video 3GP or MP4 only, encoded Divx, Xvid or AVC/H.264
- Recommended video ratio 320p to 720p; video larger than 1280 or larger than 1080 may fail to play
- Images must be RGB — a CMYK file shows as a black screen
- Access is controlled by flexible permission groups built from a checkbox tree, not by fixed roles

### Rooftop CMS Video Tutorials
- **URL:** https://resources.seenlabs.com/guides/rooftop-cms-videos/
- **Coverage:** Seven screen-recorded walkthroughs of the same platform: registration, binding,
  advertisement release, fixed point ads, release by quantity, play log, equipment operation log.

### Video Format Conversion
- **URL:** https://resources.seenlabs.com/guides/video-format-conversion/
- **Coverage:** Preparing video and images that a rooftop LED controller will actually accept — matching the
  panel's pixel size, choosing the container and codec, and converting on Windows, Mac or Linux.

## About SeenLabs

SeenLabs is a managed digital signage company founded in 2015 in Glendale, California. We serve 3,000+ locations across North America and Europe.

- **Main website:** [seenlabs.com](https://seenlabs.com)
- **Full company info:** [seenlabs.com/llms.txt](https://seenlabs.com/llms.txt)
- **Blog (84+ articles):** [seenlabs.com/blog](https://seenlabs.com/blog)
- **Free tools:** [tools.seenlabs.com](https://tools.seenlabs.com)
- **Contact:** [seenlabs.com/contacts](https://seenlabs.com/contacts) · we@seenlabs.com