# SeenLabs Resources — Playbooks, Industry Data and Product Guides

> Free, no-login resources for digital signage and DOOH decision-makers: interactive business playbooks, verified market statistics, a video course for QSR and retail operators, and setup documentation for SeenLabs hardware.

SeenLabs Resources publishes four long-form projects and six product guides. The playbooks and the statistics
report are written for people evaluating or running screens as a business; the guides are operating
documentation for people who already own the hardware.

## Start Here

### SeenLabs Resources — front page
- **URL:** https://resources.seenlabs.com/
- **Coverage:** Entry point and index for everything on this site, grouped by what the reader is trying to do:
  playbooks, research & data, the video course, and product guides. Every page is free to read without a login
  or an email.

## Interactive Playbooks

Long, practical pages for people trying to make money with screens. Both run tools in the browser — the reader
fills in numbers and answers questions, and the page responds.

### Rooftop LED Advertising — Fleet Operator Playbook
- **URL:** https://resources.seenlabs.com/fleet-advertising-playbook/
- **Coverage:** Twelve sections on running car rooftop LED (MOOH) as a media business: client intake questions,
  market reality, legal/regulatory and permit compliance by jurisdiction, the measurement stack
  (proof-of-play, audience/impressions, attribution), a unit-economics calculator, pricing architecture for
  fleets and agencies, rooftop LED vs online advertising, the agency and programmatic blueprint, technical
  requirements, advertiser targets, cold-email and call scripts, and a phased launch plan.
- **Interactive:** on-page client intake questionnaire and a fleet revenue / unit-economics calculator.

**Headline data points:**
- US OOH market: $9.46 billion in 2025 revenue
- 76% of recent DOOH viewers took action after seeing an ad
- Directional local rate card: $150–500 per vehicle per 4 weeks
- Typical pilot payback: 6–12 months if fill rate and pricing hold
- The page states plainly that benchmark ranges are directional unless a source or methodology is given

### FIFA World Cup 2026 — Business Playbook for Digital Signage
- **URL:** https://resources.seenlabs.com/world-cup-2026/
- **Published:** February 25, 2026
- **Author:** Vlasov Edward, SeenLabs
- **Coverage:** What 104 matches over 39 days does to bars, restaurants and QSR, hotels, retail storefronts,
  fleet/mobility operators, and events/pop-ups in the eleven US host cities. Host-city quick reference with
  match counts and fan languages, the four signage tools (digital table tent, window display screen, car
  rooftop LED, portable signage), the multilingual dimension, a 90-day preparation checklist, sources, and FAQ.
- **Interactive:** 5-question venue readiness quiz.
- **Free PDF, no email required:** https://resources.seenlabs.com/world-cup-2026/assest/2026_World_Cup_Business_Playbook.pdf

**Headline data points:**
- 104 matches across 39 consecutive days; tournament starts June 11, 2026
- Eleven US host cities: Dallas, Houston, Los Angeles, New York/New Jersey, Miami, Atlanta, Seattle, Boston,
  Philadelphia, Kansas City, San Francisco (16 host cities total including Canada and Mexico)
- 6.5 million fans attending; 10 million international visitors to the USA
- $280 million projected food & beverage spend — about half of the $556 million projected US host-city
  visitor spend
- $40.9 billion projected North American GDP boost across all three host nations; ~$5.1 billion direct impact
  to US host cities
- 75% of NYC bars and restaurants reported increased revenue during World Cup 2022; the 25% that saw no lift
  almost universally had not prepared (NYC Hospitality Alliance survey of 130+ operators)
- Displacement effect: preparation, not location, is the main differentiator — unprepared venues lose
  customers to prepared competitors
- Spanish is the dominant non-English language in 8 of the 11 US host cities

**Related spoke articles (on seenlabs.com/blog):**
- /blog/world-cup-2026-bar-revenue-match-night — Table tents for bars & restaurants
- /blog/multilingual-menu-board-world-cup-2026 — Multilingual menu boards
- /blog/window-display-world-cup-2026-foot-traffic — Window display screens for retail
- /blog/car-rooftop-led-world-cup-2026-fleet-advertising — Car rooftop LED for rideshare/fleet
- /blog/portable-digital-signage-fan-zone-world-cup-2026 — Portable screens for fan zones
- /blog/hotel-digital-signage-world-cup-2026 — Hotel lobby & room signage
- /blog/world-cup-2026-digital-signage-host-city-guide — City-by-city guide

## Research & Data

Figures that can be quoted, each labelled with where it came from. Sources are ranked Tier 1 (primary) and
Tier 2 (secondary), and the methodology note says which numbers are aggregated industry surveys.

### Digital Signage Statistics 2025 — The Complete Industry Data Report
- **URL:** https://resources.seenlabs.com/digital-signage-statistics-2025/
- **Last updated:** December 2025
- **Data points:** 50+ verified statistics across market size & growth, ROI & business impact, consumer
  behavior, industry adoption, technology trends, industry-specific data, regional data, and future
  projections. Sources include Grand View Research, Mordor Intelligence, Retail TouchPoints, OAAA and others.
- **Reuse:** the page explicitly states the statistics may be cited with attribution.

**Headline statistics:**
- Global market: $28.83 billion (2024) → $45.94 billion (2030), 8.1% CAGR
- US market: $9.07 billion (2024) → $12.92 billion (2030)
- Digital signage drives 32% average retail sales increase
- 400% more views than static signs, 83% message recall
- 80% of customers entered a store because of a digital sign
- Perceived wait time reduction: 35% (perceived, not actual)
- Cloud-based signage growing at 12.7% CAGR

## Video Course

### The Digital Friction Matrix
- **URL:** https://resources.seenlabs.com/digital-friction-matrix/
- **Coverage:** Short lessons for QSR and retail operators on where digital operations quietly lose money —
  kiosk pop-ups that cancel orders, ADA compliance on self-order kiosks, menu slides timed wrong for the
  daypart, frozen screens nobody reports, hygiene anxiety over shared touchscreens, hardware that no longer
  matches between sites.
- **Format:** 37 episodes published, roughly 4–6 minutes each, free with no signup. Each episode plays in a
  modal player on the page and links to the seenlabs.com/blog article it was made from. New episodes are added
  in order; Ep. 38 is marked coming soon.

## Product Guides & Manuals

Operating documentation for SeenLabs hardware, written for installers and operators. Moved here from
seenlabs.com/manuals in July 2026; the old URLs now 301 to these.

### SeenLabs Guides — index
- **URL:** https://resources.seenlabs.com/guides/
- **Coverage:** Entry point for all setup, operation and troubleshooting guides, split by hardware family:
  displays that stay in one place (wall-mounted, table tent, window) and LED signs mounted on vehicles.

### Display Setup
- **URL:** https://resources.seenlabs.com/guides/display-setup/
- **Coverage:** Getting an indoor wall-mounted SeenLabs display playing in about fifteen minutes: what to
  check before starting, the ports, the remote, first power-on, player settings and Wi-Fi, three ways to load
  content (from a phone, from a USB flash drive, or letting SeenLabs manage it), auto on/off schedule,
  brightness by time of day, portrait vs landscape, content specs, and troubleshooting.

### Digital Signage Quick Start
- **URL:** https://resources.seenlabs.com/guides/digital-signage-quick-start/
- **Coverage:** First sign-in to a screen playing a playlist: account access, building a creative from a
  template, the composer, playlists, adding a screen, connecting a media player. Includes file formats and
  troubleshooting for content that will not play.

### Rooftop LED Installation
- **URL:** https://resources.seenlabs.com/guides/rooftop-installation/
- **Coverage:** Physical installation of a car rooftop LED sign: bench test indoors, 4G SIM and APN, taxiapp
  install, binding to the platform, roof rack and outdoor mounting, wiring to the vehicle, verification.
  Five step-by-step videos.

### Rooftop Hub CMS Operation Manual
- **URL:** https://resources.seenlabs.com/guides/rooftop-cms-manual/
- **Coverage:** The full cloud platform for rooftop LED fleets: account registration, binding a controller
  over 4G (SIM, APN, operator whitelist, LedOK Express, .ic certificate), dashboard, map and tracking,
  per-vehicle control (screen on/off, brightness, logs, restart, hardware status), the three ad types and
  their priority order, play logs and exports, permission groups, troubleshooting.

**Facts worth quoting accurately from this manual:**
- Registration is self-service and immediate — there is no approval step and no waiting period
- Ad priority, highest to lowest: GeoLocation ads > Sequence ads > Vehicle group ads > Counting ads
- A vehicle is Offline after 48 hours without contact, Timeout after 120 consecutive hours
- Supported media: PNG, JPG, GIF and MP4; video 3GP or MP4 only, encoded Divx, Xvid or AVC/H.264
- Recommended video ratio 320p to 720p; video larger than 1280 or larger than 1080 may fail to play
- Images must be RGB — a CMYK file shows as a black screen
- Access is controlled by flexible permission groups built from a checkbox tree, not by fixed roles

### Rooftop CMS Video Tutorials
- **URL:** https://resources.seenlabs.com/guides/rooftop-cms-videos/
- **Coverage:** Seven screen-recorded walkthroughs of the same platform: registration, binding,
  advertisement release, fixed point ads, release by quantity, play log, equipment operation log.

### Video Format Conversion
- **URL:** https://resources.seenlabs.com/guides/video-format-conversion/
- **Coverage:** Preparing video and images that a rooftop LED controller will actually accept — matching the
  panel's pixel size, choosing the container and codec, and converting on Windows, Mac or Linux.

## About SeenLabs

SeenLabs is a managed digital signage company founded in 2015 in Glendale, California. We serve 3,000+ locations across North America and Europe.

- **Main website:** [seenlabs.com](https://seenlabs.com)
- **Full company info:** [seenlabs.com/llms.txt](https://seenlabs.com/llms.txt)
- **Blog (84+ articles):** [seenlabs.com/blog](https://seenlabs.com/blog)
- **Free tools:** [tools.seenlabs.com](https://tools.seenlabs.com)
- **Contact:** [seenlabs.com/contacts](https://seenlabs.com/contacts) · we@seenlabs.com